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THE UPSWING. The new path to market growth was prolonged. However, after a decline, there is always an upswing. Moreover, the increase was not so much due to the amount of consumption in the domestic market, but due to the change in the structure of sales towards more expensive doors,
STAGNATION. The years 2014-2015-2016 became the years of the door stagnation. During these years, the redistribution of the market also took place. In 2014, Praktiker (Praktiker Bau- und Heimwerkermärkte Holding AG) left Ukraine together with OBI (OBI GmbH & Co. Deutschland KG) after 5 years of work in Ukraine. This, most
STORM. As always happens in real life, "golden times" turn into a storm very quickly. The political and economic events that we know as the Maidan, the Revolution of Dignity, and the beginning of the war in 2014 in eastern Ukraine led to this. The national currency (hryvnia) began to
GOLDEN TIMES. At the beginning of the new decade (2010), the idea of covering doors with PVC film came from China. At this point, the idea of the film was also very timely. The fact is that at the same time, several explosions occurred, which once again completely changed the
THE BEGINNING. At the end of the 80's of the last century, with the beginning of market relations in Ukraine, the first doors that were not from the USSR appeared. These were the so-called "Canadians". They were called by the strange word "Camden". It was the "CAMDEN" model from one